McDonald’s, Pepsi, Heineken and Dove have all got into trouble recently for combining social issues with a sale message. First, Pepsi had a heavily criticised add using a celebrity (Kendall Jenner), ditching a photoshoot to participate in a street protest. It ends in cheer and celebration as she hands an officer a cold can of […]
Social Media Marketing can elevate your business above your competition when done right and do some serious harm to your business when done wrong. Knowing the fundamentals of marketing could seriously help your customers, brand and overall foundation of your reputation. With everyone on social media these days, it’s a great way to advertise your […]
Making through at least half of 2017 this far, These are the best and most captivating TV, video, print, outdoor, digital and social ads of this year so far. Heinz. David Miami. Finally approving a ketchup-less ad 50 years after it was fictionally pitched on Mad Men, these wonderfully simple but captivating ads ran as […]
Just like the relationship between romantic partners or family members, the relationship between client and freelancer is important, enriching, but also full of little annoyances. Much of that is due to miscommunication and a lack of understanding of where the other side is coming from. But while a good freelancer will always make an effort […]
