Sneaking Ketchup in “Chicago Dog Sauce” Into A City That Hates Ketchup On Hotdogs

News-Heinz-Ad-Makes-Chicago-Dog-Sauce-For-City-That-Refuses-To-Put-Ketchup-On-Hot-Dog

In America you get the city that never sleeps. But you also get the city that never eats… ketchup on their hotdogs. A strange unsaid rule to the population of Chicago, the residents prefer a mix of mustard, pickle relish, onions and other chopped condiments onto their ‘dogs.

 

Heinz-ketchup-chicago-hot-dog-sauce-rebranding-brilliant-ad

 

So Heinz got a little sneaky and had a brilliant branding idea…

Chicago Dog Sauce, with its “delicious red ripe tomatoes and special blend of spices and flavorings,” is really just regular old Heinz ketchup.

 

 

Heinz-creative-rebranding-ad

 

The trickery! The horror! The creativity!

The windy-city residents who tried the “new” Chicago dog sauce enjoyed it and when the realisation of it really being ketchup came out, they were at first, confused and then their F-bomb laced words popped out.

 

 

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Heinz is hoping to convince residents that ketchup isn’t so bad. “Chicago Dog Sauce” is on sale for a limited time.

Check out the full ad below:

<iframe width=”522″ height=”294″ src=”https://www.youtube.com/embed/JtDikj2BeSk” frameborder=”0″ allowfullscreen></iframe>

 

[via AdWeek, video and images via Heinz]
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