What makes a brand so well known that a symbol of them or a very short description on their logo is instantly recognised by the world.
I say red can and Coca-Cola comes to your mind.
Multi-coloured letters and Google inn’t far behind.
So what makes the white apple or the white tick mark so iconic? It’s not just the products but it’s the logos, advertising and commercials that make up the ideology. All the behind-the-scenes effort is what makes a business.
So if you want to become as great as these brands, check out these books on branding:Creative Market, image by Visualistan]