Upcoming IKEA And Hay Unveiling Collection Collaboration

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Set to be launched in October 2017, Swedish company, Ikea and Danish design company Hay have been in collaboration on a combined collection for about a year now. Unveiling a teaser of images with fabrics, materials, shapes and the beautiful aesthetic of their collaboration, and named it “Ypperlig.” This is Swedish for “excellent.”

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This gorgeous collection (hopefully with Ikea pricing), features minimalist living in a sophisticated, modern look and includes a range of lighting, chairs, desks, cushions and various furniture and home accessories.

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Showcasing a brilliant use of design and advertisement, they are to be admired.

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Fall in love with your home this October x

[via HUH Magazine]
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